Shopify for service-based business

Since 2004, Shopify has been helping people around the world create compelling online stores. With 1.75 million merchants using the platform, they’re clearly doing something right. The number of people buying from a Shopify store between 2019 and 2020 increased by 52%.

For a small business owner, ever-changing online trends and technology are a double-edged sword. It’s exhausting keeping up with the latest digital developments, but at the same time, harnessing them can provide you with a significant advantage over your competition.

Take data as an example.

Knowing how to capture and understand website data will allow you to optimise and grow your business. Understanding your customer’s journey by implementing advanced analytics and knowing how to read the data will help you make better business decisions.

Shopify allows you to stay abreast with technology and use data to make smart decisions. It’s the perfect solution for small service-based businesses wanting to sell online.

Getting started selling is quick and easy. You’ll get a premium-looking website that enhances your brand and provides a new way to sell your services.

Why is Shopify your best eCommerce solution?

1. It's easy to setup

Setting up a site can seem daunting, but it needn’t be thanks to Shopify’s endless selection of integrations. Whether you want to add livechat; integrate the leading eCommerce email platform like Klaviyo; link up analytics; or connect an accounting service like Xero or Salesforce, technical coding skills aren’t needed.

2. It provides fast site speed

Setting up a site can seem daunting, but it needn’t be thanks to Shopify’s endless selection of integrations. Whether you want to add livechat; integrate the leading eCommerce email platform like Klaviyo; link up analytics; or connect an accounting service like Xero or Salesforce, technical coding skills aren’t needed.

Check out my website speed test (built with Shopify)

3. It's Search Engine friendly

Getting ranked in Google for popular search terms means visitors on tap. But page speed is just one part of a complicated puzzle that decides where your website ranks in search engines. 

Thankfully, Shopify has you covered for much of the technical Search Engine Optimisation (SEO) requirements. They follow best practices for SEO including sitemaps, effective site architecture, tags, and much more. 

Some excellent apps will also allow you to up your SEO game with a few clicks, helping you to dominate online.

4. It's freakin flexible

Shopify is ready to pivot when you are. If you decide to add new services like a webinar or online course, nothing is stopping you. Want to print a book and ship physical products? You can do that too.

5. It's easy to maintain & update

Perhaps the most energy-sapping part of running an online business is keeping it maintained. The endless platform updates and technical errors that often result after an update can be frustrating. Falling behind on updates opens your business up to hackers. With Shopify, your website is automatically updated, and the apps are easy to maintain.

Shopify myths you need to forget

As Shopify has experienced meteoric growth, it was inevitable that a few myths would start to float around about their service. Let’s look at a few of these:

1. It’s difficult to set up

From talking to dozens of Shopify users, the feedback is always focused on how easy it was to get up and running. Many say they wish they’d done it sooner. It’s as simple as choosing a theme and adding content.  Of course, if you're looking to take your site to the next level, contact me to get and let's chat!

2. It’s too expensive

Shopify starts at $9/month which is excellent value for money. You get a well-designed site that converts into dollars for your business. There are also no surprises along the way – forget about expensive maintenance and developer costs which are common with other eCommerce platforms.

3. The platform isn’t secure

Shopify is one of the safest options for an eCommerce store, having invested heavily in security engineering. Out of the gate, your store has antivirus protection, data encryption, and constant security monitoring. Shopify is certified Level 1 PCI DSS standard which means your customers’ details are safe.

4. There are limited options

When Shopify first began gaining popularity this was an argument raised by competing services. Back then it was probably justified, but times change. Shopify now has a huge range of apps and themes, both free and paid. They’ll allow you to create an eCommerce store that’s tailored to your needs.

5. Shopify doesn’t work well with complex backend systems

Like the previous myth, this may have been true 10 years back, but Shopify now integrates with a wide variety of backend systems. Whether you want to connect your site with a CRM like Salesforce, a complex shipping platform, or ERP software like Netsuite, you can do it. 

6. The market is too saturated with Shopify stores

While more online stores open each day, keep in mind that Australian online spending is growing fast. That’s a good trend to be a part of. More importantly, the competition is more focused on physical products. There has never been a better time to start a service-based online store.

Summing up

The time to start a service-based online store is now, and Shopify is the best option for making your vision a reality. Create a professional website that’s easy to start, secure, fast, and most importantly, makes you money.

Let’s discuss how I can help you get a premium Shopify store that’s professional-looking and converts. Book your free 15-minutes Q&A consultation now.

Frequently asked questions

The process of choosing a store design and setting up the store basics shouldn’t take more than an hour. Keep in mind, you’ll need to write content and add images or videos. If you want to transform a basic store into a conversion-focused sales machine, then that’s where I can help.

Shopify is excellent for selling to any country you choose. Select which countries you accept payment from and display pricing in local currency.

Use this text to answer questions in as much detail as possible for your customers.

If you have any questions, there is a super-helpful community or you can reach out to the Shopify support team 24 hours a day by phone, email, or livechat.


I have worked with Alex on a number of different projects across three different businesses and I have been incredibly happy with his expertise, guidance and work ethic. He is also very easy to work with which makes a big difference when you are trying to juggle lots of different things! I highly recommend Alex

Sel (Sue-Ellen) Watts
Founder & CEO | Investor